Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

Entrepreneur Magazine

Mar 01 2020
Magazine

Entrepreneur magazine is the trusted source for growing your business and offers surefire strategies for success. Whether you are just thinking of starting a business, have taken the first steps, or already own a business, Entrepreneur offers the best advice on running your own company

Entrepreneur

The Key to Earning Trust • How are you winning a new customer’s business? The answer says a lot about your business.

Better Business, Better Business World • Stitch Fix CEO Katrina Lake is one of just a few female “unicorn” founders. And she has learned to embrace that power

Who Breaks the Tie? • How do cofounders settle disagreements when they have an equal say in the business? Six entrepreneurs share their methods.

Inside Shake Shack • IN 2003, as the story goes, New York City restaurateur Danny Meyer scribbled some burger-based ideas on the back of a napkin. That eventually became the inaugural menu for Shake Shack, an outdoor food stand in Manhattan’s Madison Square Park. The burger concept has now grown into an $839 million restaurant chain with 281 locations worldwide. The current menu has stayed close to Meyer’s original vision (cheeseburger, mushroom burger, crinkle-cut fries) even as new items are conceived of and tested at the company’s Innovation Kitchen in New York’s West Village. The corporate team works just upstairs, and like the brand, their jobs are constantly evolving: A shift manager was sent to Shanghai and an art director helped out with the brand’s IPO. Here’s how the team creates success out of such simplicity.

“My First Business Died—and Set Me Up for Success” • My buzzy New York startup was dead on arrival. Here’s how I learned to build a new (and far more sustainable) operation.

Old Industry, New Idea • To break into a business as crowded as dishware, Year & Day founder and CEO Kathryn Duryea had to do three things: Identify a need, serve it obsessively, and make sure everyone knows.

Could You Use an Apprentice? • The old plumber and electrician trainee model has been reimagined for the new world—and could be exactly what a bootstrapped, growing startup needs.

Need to Make a Decision? Ask the Machine • Artificial intelligence can now guide employees’ actions at work. But don’t take it too seriously…yet.

Finding New Customers for an Old Product • Having a successful product or service is a big win. But keeping it top of mind for consumers (and winning new ones) can be a challenge.

Don’t Be A Brand. Be A VoIce • Black-ish star Tracee Ellis Ross spent 10 years getting a hair care company off the ground. One thing is clear: The message matters as much as the product.

Knows Best • When entrepreneurs really listen to their customers, their businesses can transform. That’s what Michelle Kennedy learned when building Peanut, a social networking app that set out to help moms make other mom friends…but has become about so much more.

WHEN? • When do you launch?/When do you act?/When do you change? IT JUST MIGHT BE THE MOST IMPORTANT QUESTION AN ENTREPRENEUR EVER ANSWERS.

The Pitchman’s New Pitch • Celebrity salesman Anthony Sullivan, known for his OxiClean commercials, bought a hemp farm and launched a CBD brand. Why? Because to succeed, he says, you must be authentic.

“Not in My Neighborhood” • Sometimes a community just isn’t ready to welcome a strange new business. Here’s how dispensaries have managed to quell (or be defeated by) local objections.

EXPANDING YOUR BUSINESS?

Can the Black Market Be Stopped? • The biggest threat to marijuana startups isn’t coming from the legal competition. It’s coming from the illegal market, which thrives even in states that have legalized weed. To extinguish the threat, licensed dealers might have to work together.

Groovy By Design •...


Expand title description text
Frequency: Every other month Pages: 112 Publisher: Entrepreneur Media Inc. Edition: Mar 01 2020

OverDrive Magazine

  • Release date: March 3, 2020

Formats

OverDrive Magazine

Languages

English

Entrepreneur magazine is the trusted source for growing your business and offers surefire strategies for success. Whether you are just thinking of starting a business, have taken the first steps, or already own a business, Entrepreneur offers the best advice on running your own company

Entrepreneur

The Key to Earning Trust • How are you winning a new customer’s business? The answer says a lot about your business.

Better Business, Better Business World • Stitch Fix CEO Katrina Lake is one of just a few female “unicorn” founders. And she has learned to embrace that power

Who Breaks the Tie? • How do cofounders settle disagreements when they have an equal say in the business? Six entrepreneurs share their methods.

Inside Shake Shack • IN 2003, as the story goes, New York City restaurateur Danny Meyer scribbled some burger-based ideas on the back of a napkin. That eventually became the inaugural menu for Shake Shack, an outdoor food stand in Manhattan’s Madison Square Park. The burger concept has now grown into an $839 million restaurant chain with 281 locations worldwide. The current menu has stayed close to Meyer’s original vision (cheeseburger, mushroom burger, crinkle-cut fries) even as new items are conceived of and tested at the company’s Innovation Kitchen in New York’s West Village. The corporate team works just upstairs, and like the brand, their jobs are constantly evolving: A shift manager was sent to Shanghai and an art director helped out with the brand’s IPO. Here’s how the team creates success out of such simplicity.

“My First Business Died—and Set Me Up for Success” • My buzzy New York startup was dead on arrival. Here’s how I learned to build a new (and far more sustainable) operation.

Old Industry, New Idea • To break into a business as crowded as dishware, Year & Day founder and CEO Kathryn Duryea had to do three things: Identify a need, serve it obsessively, and make sure everyone knows.

Could You Use an Apprentice? • The old plumber and electrician trainee model has been reimagined for the new world—and could be exactly what a bootstrapped, growing startup needs.

Need to Make a Decision? Ask the Machine • Artificial intelligence can now guide employees’ actions at work. But don’t take it too seriously…yet.

Finding New Customers for an Old Product • Having a successful product or service is a big win. But keeping it top of mind for consumers (and winning new ones) can be a challenge.

Don’t Be A Brand. Be A VoIce • Black-ish star Tracee Ellis Ross spent 10 years getting a hair care company off the ground. One thing is clear: The message matters as much as the product.

Knows Best • When entrepreneurs really listen to their customers, their businesses can transform. That’s what Michelle Kennedy learned when building Peanut, a social networking app that set out to help moms make other mom friends…but has become about so much more.

WHEN? • When do you launch?/When do you act?/When do you change? IT JUST MIGHT BE THE MOST IMPORTANT QUESTION AN ENTREPRENEUR EVER ANSWERS.

The Pitchman’s New Pitch • Celebrity salesman Anthony Sullivan, known for his OxiClean commercials, bought a hemp farm and launched a CBD brand. Why? Because to succeed, he says, you must be authentic.

“Not in My Neighborhood” • Sometimes a community just isn’t ready to welcome a strange new business. Here’s how dispensaries have managed to quell (or be defeated by) local objections.

EXPANDING YOUR BUSINESS?

Can the Black Market Be Stopped? • The biggest threat to marijuana startups isn’t coming from the legal competition. It’s coming from the illegal market, which thrives even in states that have legalized weed. To extinguish the threat, licensed dealers might have to work together.

Groovy By Design •...


Expand title description text