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Understanding Advertising

ebook
1 of 1 copy available
1 of 1 copy available
Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.
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  • Reviews

    • School Library Journal

      November 1, 2018

      Gr 3-6-In today's world being barraged with media has become the norm; being media literate has therefore become essential for students. Advertising, propaganda, social media, and the news are explored here, both historically and currently, with an emphasis on the effect of modern technology. These topics are presented in a balanced manner. The authors aim to grow children into discerning, media-literate youngsters adept at making informed choices and opinions with their media experiences. To that end, readers are encouraged to think critically and to check the credibility of sources. Coverage is multinational, citing detailed examples from China, Russia, Iraq, and Germany in addition to the United States. The illustrations and formatting have kid appeal. VERDICT A necessary purchase for preparing children to navigate today's media-rich landscape.

      Copyright 2018 School Library Journal, LLC Used with permission.

Formats

  • Kindle Book
  • OverDrive Read
  • PDF ebook
Kindle restrictions

Languages

  • English

Levels

  • ATOS Level:5.4
  • Lexile® Measure:860
  • Interest Level:4-8(MG)
  • Text Difficulty:4-5

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